Daytona 500 2026: Prices, Seating & Buying Guide

Ticket Price Overview

For Daytona 500 2026, expect ticket prices to range broadly from $95 for standard seats to over $650 for premium experiences. Historically, prices have revved up as the race day approaches, with spikes noticeable after driver announcements and qualifying races.

Prices tend to dip slightly in the early months of the year, as initial excitement wanes, making it a strategic buying window before the final lap to race day ignites a buying frenzy.

How to Get Tickets

Tickets hit the official Daytona International Speedway website first, but sellouts are as common as pit stops. That's where StubHub shifts into gear, offering a robust resale market that keeps you in the race even when direct sales have waved the checkered flag.

Benefiting from StubHub means secure transactions, mobile ticket transfers, and a guarantee that you're not left stranded on the sidelines. With high demand, the risk of missing out isn't just possible; it's probable without quick action.

Best Time to Buy

Resale prices usually peak around two weeks before the Daytona 500, following the announcement surge. However, savvy buyers keep their eyes peeled for last-minute drops, as sellers scramble to offload tickets in the final days.

The sweet spot? Look for tickets right after major announcements or within the last 72 hours before the event, when prices can take an unexpected pit stop.

Venue / City Context

The legendary Daytona International Speedway in Daytona Beach, FL, hosts the 2026 Daytona 500, with sections like the Petty Stand and the France Tower offering diverse viewing experiences.

Daytona Beach itself revs up for race week, with restaurants, bars, and hotels in the Speedway District getting into the high-octane spirit. It's not just a race; it's a city-wide festival.

Seat Strategy

Choosing the right seat is more art than science. For the Daytona 500, consider the Start/Finish line stands for the classic race view. However, turns 1 and 4 offer high-speed action and potential for dramatic overtakes.

Higher rows provide wider views of the track, while lower seats put you closer to the action. Remember, the middle sections of each stand balance price and view perfectly.

Insider Tips

Beyond the race, immerse yourself in the pre-event festivities including the Daytona 500 Experience museum, driver meet-and-greets, and the Fanzone. Purchasing tickets that include these extras can enhance your Daytona 500 2026 journey.

Weather can be unpredictable in February in Daytona Beach. Come prepared with rain gear and sun protection, ensuring nothing dampens your race day excitement.